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Founder Jayaram
The Basket System
A unique concept called 'Basket System' has been launched for the first
time in the city. Each consumer who visits us will become part of our
'Organic Enthusiast' mailing list. Once they are part of our list, we
will be mailing to them regularly to cater to their needs.
Consumers could sign up for organic delivery with Era Organic. This takes the decision out of their hands and responsibility lies in our hands to provide a wholesome food to the consumer. Every week or fortnight, they get a basket filled with customized organic grocery items at their doorstep. They have many different options and get to choose from the array of fruits, veggies, food items and so on. Once they have visited our outlet, we make sure that their favorite items reachs them.
Most products in the outlet are produced locally and as the growing season progresses, there will be more locally grown produce. By buying here you are supporting the local community too! The store will add more products on the shelves, fresh, tasty and nutritious and also of excellent quality. All vegetables and greens in the store are fresh and hand picked.
Global Commune
Era Organic has been established not just as the right platform for
our efforts to build the organic movement, but also as a confluence
of likeminded eco-enthusiasts who share similar values. We are eager
to build a 'Global Commune' of ecological enthusiasts who converge in
a single place to build a truly global village of living in perfect
harmony with nature. Our plans are to build two model communes, one
in our Sukrushi farm near Bangalore and the other one in Coorg.
Green Grand Estates are coming up in Coorg, where you can experience the concept of 'Eco-stay', away from the maddening crowd. We are creating a eco-friendly resort build amidst the lush green of tropical evergreen forests and coffee plantations. This resort will have independent cottages with all the essential facilities for long or short stay.
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To take into its fold consumers, farmers and other traders and create a common platform to work for issues concerning environment and its protection.
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To educate farmers and coherce them to practice organic farming.
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To create a market for organic food, thereby promoting organic culture among consumers.
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To serve as a nexus between the organic food growers and consumers, facilitating fair trade policy.
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To educate consumers about the nutritional and environmental benefits of organic foods.
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To ensure better price for the farmers produce and also to sell the products to consumers keeping very reasonable margin.
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To promote group certification of organic farmers and to lower the cost of certification.
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To create a natural demand for organic foods so as to ensure its good supply.